The company also sources some foods that reduce waste earlier in the system, like a type of nutrient-rich flour made from coffee cherries, the fruit around coffee beans that is normally wasted. “For us, that’s a huge win because it’s providing jobs in a coffee-growing community, it’s using a waste product that might otherwise just have rotted, and then it’s actually making some items more nutritious than they would be otherwise,” says Rainey. Via Fast Company